I Have To Blow My Nose After I Eat

eni-Zena Costa embarrassing similarities

Yahav Ilana draws with sand on both: the result is too similar to not be noticed

article appeared in Spot and No Web 15 of 29 January 2010

There is a rule that we learned at school: if you copy an idea, at least rielaborala, make it yours.
Over time, we realized that this maxim applies not only to school: if you say something you do not know well documented,
take inspiration from what has been said, he invented a little ', but is' in so that the style is unique to you.
Is there anyone who has not yet grasped the concept, and until he does the drunk grandfather raising his glass to toast the Christmas best imitation of speakers, no problem.
If, however, this is great companies, it is much more diverse and also jumps to the eye.
What can an artist who draws with sand?
Drawing on the sand, it seems clear.
E 'resume also clear that the idea and secure the cooperation of the artist himself may be a brilliant idea. Applause please.
But you can do once the latter becomes imitation, copy, lack of originality. If nothing else, raises some doubts.
Well, we get down to specifics.
You've seen all eni's new campaign, created by TBWA \\ Italy, on air from January 24. We talked ourselves on the number 12.
look good. What do you see?

You've seen a woman and a sunset over the sea, their most varied elements of the company.
Now do you see?

yet a woman. Maybe the same, who says that is not? And then the sea, the sun. The scenario could very well be the same.
But these are frames of a video produced by McCann Erickson Arts & Strategy Open House this past summer in collaboration with the artist herself for Costa Crociere, shown in November and will become official with the presentation of the catalog in early February 2011 on the first cruise Delicious Coast. We lay we will see him soon on the website.

not forget to compliment Ilana Yahav, the Israeli artist
with golden hands he plays with the sand and
gives us these masterpieces. Ilana draws not only women and
alone, take a ride on the Internet (sandfantasy.com)
to see what his gifts are original.

The problem is that advertising is always talking about fewer products, and increasingly pointing up or artistic effects of various kinds to be remembered. It 's true, that sun is the energy eni, but Costa is the summer, the heat that can be breathed on the deck of a ship.
are the risks involved if you go down deep, if it is not really an idea that reflects the unique essence of what you sell.
Nice idea to involve the artist, Ilana good that builds with little time. Thank you got an orgasm before our eyes, but twice is too much.